That could have signalled the end for Orange but thanks to the lack of success of Gibson’s Oranges they gave the name back to Cooper in 1997 and things changed.Īfter working with Noel Gallagher of Oasis, who had been a long time user of Orange amps, the AD series (AD15, 30 and 30R) was designed and launched to much acclaim. And in the early 90’s Gibson bought the Orange name to manufacturer their own lineup of ‘Orange’ amps under. The only signs of life for Orange were Cooper building special orders. In fact the 1980’s were a barren period for Orange with very little produced or sold. Popularity grew in the early 1970’s but as rock music began to fall out of favor at the end of the 70’s into the 80’s Orange began to struggle. Soon after the store came Orange amps and they quickly found a market. When struggling to get enough stock to cover demand Cooper began designing and producing his own amplifiers.Ĭliff is still in charge today and the name Orange he originally came up with is from the color of the walls of the store – a very bright, psychedelic orange. Cliff was a musician and electronics student who after experimenting with his own amplifier design opened a music store and studio. Orange was founded in London in 1968 by Cliff Cooper.
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